7 Best practices for Posting on LinkedIn
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Table of Contents
- Intro on the Posting on LinkedIn Series – New Rules and New Opportunities.
- What should you post on LinkedIn?
- When should you post on LinkedIn and what’s the value of each type?
- Other factors that impact the success of your LinkedIn Post.
- Easy tools to create good videos.
- How to create a “decent” video for LinkedIn and other platforms.
- Two ways your Social Selling Index impacts your business.
- How Likes, Comments, and Shares boost the views of your post.
- Feel free to Contact Me for LinkedIn business support or general questions. My direct booking link is https://go.oncehub.com/selectconsultation
INTRODUCTION VIDEO
#2 – WHAT SHOULD YOU POST ON LINKEDIN?
Often it is hard to figure out what type of material to post and easy to fall back on direct sales pitches. That would be a big NO-NO. To sum it up just provide value
Not “value” to you. But “value” to your potential viewers.
90+% of all posts should be purely helpful or positive. I help companies gain clients on LinkedIn and provide posts that demonstrate my expertise and ability to help others. But keep pure business under 10%. Videos should be 30 to 60 seconds long if possible.
A few ideas
🍊 Have interesting facts, tips, and stories that have a business and personal nature that aligns your brand
🍉 Image posts can be done based on events, business ideas, or inspirational quotes
🍇 They have calendars with content ideas for the entire year from various sources
🍑 You can even outsource the creation of nice-looking images generated from quotes from Fivver
🍎 Create a series (videos, images, documents, etc) like I am doing here
Watch #2 Video
#3 – WHEN SHOULD YOU POST ON LINKEDIN AND WHAT’S THE VALUE OF EACH TYPE?
Posting on LinkedIn is a plethora for other activities, especially when using #omnipresence. Thus compounding positive results and momentum.The best posting times:
⏰ Between 8:00 AM and 10:00 AM Sunday to Saturday. Tuesday is the most active.
⏱ Engage with your post within 24 hours to help accelerate the algorithm further.
As far as the categories of posts in order of value of the effect, it has:
📑 Documents +40 to 60%
🌠 Native Video +20 to 40%
⛓ External Links +15 to 30%
📃 Less than 3 lines of text -0 to -20%
Also the longer they stay/linger on the post the higher the value.
Watch #3 Video
#4 – OTHER FACTORS THAT IMPACT THE SUCCESS OF YOUR LINKEDIN POST.
Your Profile level:
⭐️ ⭐️ ⭐️ All-Star = 150% your normal reach
⭐️ ⭐️ Intermediate = Normal reach
⭐️ Beginner = 50% your normal reach
So fill out your profile to the fullest and take advantage of the benefits.
Your SSI score:
🤩 90+ = 150%
😉 75 – 90 = 125%
🙂 60 – 75 = (Normal reach)
🤨 45 – 60 = 75%
😔 30 – 45 = 50%
😩 01 < 30 = 25%
There are 4 categories that determine your score
🙌 Establish your professional brand
👉 Find the right people
👍 Engage with insights
🤝 Build relationships
Watch Video #4
#5 – EASY TOOLS TO CREATE GOOD VIDEOS.
You may have noticed I DID NOT say the “best” tools for “stellar” videos. Oh, goodness who has time for that? Not me, not my clients.
But I will say we have stepped up our game to make “good” videos with decent quality.
MAIN TOOLS
📱 iPhone (or similar) – takes really good videos. Even with the front camera. Also, used the free video editing software
🔭 Tripod with ring light
🖲 Remote Bluetooth button to record video without touching the phone
💻 Laptop with a video camera
👁 Loom (or similar)- So you can record stuff on the screen if needed
🎬 Vidnami (or similar)- so we can professionally add the script (words) to the video and a nice background ambient track
🎤 Blue tooth mic (nice to have)
💡 More lighting (nice to have)
Watch #5 Video
#6 – HOW TO CREATE A “DECENT” VIDEO FOR LINKEDIN AND OTHER PLATFORMS.
STEPS:
📝 Write out your post in a document. Make sure you add all your hashtags as well
👩🏻💻 Run a check for grammar and spelling (I use Grammarly )
👭 Copy and paste the content to LinkedIn to verify the character limit and sometimes the Grammarly Chrome Extension works better there
📹 Create your video loosely based on your content. The iPhone is always better quality than built-in laptop cameras
📤 Upload to Vidnami – formerly Content Samurai – Allows you to create good looking videos with their template designs, transcribing features, background music, and more
EQUIPMENT
📱 iPhone – takes really good videos. Even with the front camera. Also, used the free video editing software
🔭 Tripod with ring light
🖲 Remote Bluetooth button to record video without touching the phone
💻 Laptop with a video camera
👁 Loom – So you can record stuff on the screen if needed
🎬 Vidnami – to professionally add the script (words) to the video and a nice background ambient track
Watch #6 Video
#7 – TWO WAYS YOUR SOCIAL SELLING INDEX IMPACTS YOUR BUSINESS.
You might ask what this has to do with posting. Ohh it absolutely does.
An SSI score of 75 to 90+ gives you 25% to 50% greater reach via the new LinkedIn algorithm when you post.
It also provides indicators on what you’re doing right and what you need to improve on.
These are in for areas and how to improve them:
👑 ESTABLISH YOUR PROFESSIONAL BRAND – Tip: Complete your profile, fully (just do it).
👁 FIND THE RIGHT PEOPLE – Tip: Use Sales Navigator advanced Searches or Lead Builder to identify prospects.
⚡️ENGAGE WITH INSIGHTS – Tip: Join LI groups, sharing content, and engaging other people’s status updates or company updates?
🤝BUILD RELATIONSHIPS – Tip: Connect with and build relationships with senior leaders, decision-makers, and people from your account.#annnouncement #howto #linkedinstrategy #linkedintips #socialselling #contentmarketing #digitalmarketing
Watch #7 Video
#8 – HOW LIKES, COMMENTS, AND SHARES BOOST THE VIEWS OF YHOUR POST.
You have about a 2 hours window to get inital traction on your post
👆 You have about 2 hours to receive around 15 Likes and 15 comments to get you in the makings to go viral or at least a little more popular. The number may change but so far this seems to be the initial step.
✌️ The second step is done by a human that works at LI (e.g. Gate Keepers) to decide to help it along or not. And that partially based on the number of likes, comments, and engagements.
⭐️ Likes have 50% of the value of Comments. So comments can generate 2X the number of views compared to Likes.
⭐️ Sharing has a much less value (10 to 15% value of a comment) unless someone else shares it and the author comments on it. So in that case it has 3 to 4 more views than a regular share.
⭐️ In short, the best way to support a post is to comment and engage with other comments in a sincere and intelligent way. Or don’t be a slacker and put some thought beyond the comment.
Watch #8 Video
FEEL FREE TO CONTACT ME FOR LINKEDIN BUSINESS SUPPORT OR GENERAL QUESTIONS
Hopefully, you have enjoyed this content.
If you like any advice or support with your LinkedIn business efforts just book a call or post a comment here.
I am here to help 😉
My direct booking link is https://go.oncehub.com/selectconsultation
