This is more of an evergreen marker to allow you to see each video. Most are only 1 min long they are also known as the “Unofficial LinkedIn Posting Tips and Tricks Video Series”. Answering the “How, When, and What” to do. I think we all know the “Why”. To engage and help others with valuable content and if or when appropriate convert that viewer into a high-value paying relationship.
These bite-sized chunks provide a simple step by step to make you more fluent and give you the best chance of success.
Most information from this series comes from a combination of sources. These include my own experience with clients via @ReturnClient, the Open University, SprouthSocial, Shield, and Just Connecting.
Table of Contents
Intro on the Posting on LinkedIn Series – New Rules and New Opportunities.
What should you post on LinkedIn?
When should you post on LinkedIn and what’s the value of each type?
Other factors that impact the success of your LinkedIn Post.
Easy tools to create good videos.
How to create a “decent” video for LinkedIn and other platforms.
Two ways your Social Selling Index impacts your business.
How Likes, Comments, and Shares boost the views of your post.
Often it is hard to figure out what type of material to post and easy to fall back on direct sales pitches. That would be a big NO-NO. To sum it up just provide value
Not “value” to you. But “value” to your potential viewers.
90+% of all posts should be purely helpful or positive. I help companies gain clients on LinkedIn and provide posts that demonstrate my expertise and ability to help others. But keep pure business under 10%. Videos should be 30 to 60 seconds long if possible.
A few ideas
🍊 Have interesting facts, tips, and stories that have a business and personal nature that aligns your brand
🍉 Image posts can be done based on events, business ideas, or inspirational quotes
🍇 They have calendars with content ideas for the entire year from various sources
🍑 You can even outsource the creation of nice-looking images generated from quotes from Fivver
🍎 Create a series (videos, images, documents, etc) like I am doing here
#7 – TWO WAYS YOUR SOCIAL SELLING INDEX IMPACTS YOUR BUSINESS.
You might ask what this has to do with posting. Ohh it absolutely does.
An SSI score of 75 to 90+ gives you 25% to 50% greater reach via the new LinkedIn algorithm when you post.
It also provides indicators on what you’re doing right and what you need to improve on.
These are in for areas and how to improve them:
👑 ESTABLISH YOUR PROFESSIONAL BRAND – Tip: Complete your profile, fully (just do it).
👁 FIND THE RIGHT PEOPLE – Tip: Use Sales Navigator advanced Searches or Lead Builder to identify prospects.
⚡️ENGAGE WITH INSIGHTS – Tip: Join LI groups, sharing content, and engaging other people’s status updates or company updates?
🤝BUILD RELATIONSHIPS – Tip: Connect with and build relationships with senior leaders, decision-makers, and people from your account.#annnouncement #howto #linkedinstrategy #linkedintips #socialselling #contentmarketing #digitalmarketing
#8 – HOW LIKES, COMMENTS, AND SHARES BOOST THE VIEWS OF YHOUR POST.
You have about a 2 hours window to get inital traction on your post
👆 You have about 2 hours to receive around 15 Likes and 15 comments to get you in the makings to go viral or at least a little more popular. The number may change but so far this seems to be the initial step.
✌️ The second step is done by a human that works at LI (e.g. Gate Keepers) to decide to help it along or not. And that partially based on the number of likes, comments, and engagements.
⭐️ Likes have 50% of the value of Comments. So comments can generate 2X the number of views compared to Likes.
⭐️ Sharing has a much less value (10 to 15% value of a comment) unless someone else shares it and the author comments on it. So in that case it has 3 to 4 more views than a regular share.
⭐️ In short, the best way to support a post is to comment and engage with other comments in a sincere and intelligent way. Or don’t be a slacker and put some thought beyond the comment.