Your LinkedIn Profile
Makeover Course

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Your Profile Makeover/SEO Course

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Course Description ↓

LinkedIn Training Workshop by Jean-Michel Tournier, PhD, MS, PE

Session 1

(Wednesday the 29th of September, 2:00 PM ET / 11:00 AM PT US Time)

  1. The different elements of your LinkedIn Profile
  2. The 3 different Branding Formats: Problem Solver, Core Competencies, Conventional Resume
  3. Authenticity and Passion, Personal Story, Use of White Space
  4. Conventional Experiences and Story Telling
  5. Character Size limits of your LinkedIn profile elements
  6. Your Brand and Unique Selling Proposition (USP)
  7. Your Call To Action (CTA)
  8. Social Proof (Case studies, Testimonials, Guarantee)
  9. Authority (Proprietary System, Accomplishments, Recognition)
  10. Banner, Media, and Marketing Assets to add color and interest
  11. The Featured Section and Work Experiences Media
  12. Measuring LinkedIn Traffic: Profile Views, Search Appearance, and SSI

Session 2

(Friday the 1st of October, 2:00 PM ET / 11:00 AM PT US Time)

  1. Serious about LinkedIn? You need a Sales Navigator Professional account
  2. Optimization of Profile Settings for Maximum Visibility
  3. Your Profile URL, Public Profile, and Premium Gold Badge
  4. Open Profiler Status and the Importance of LinkedIn Groups
  5. Optimizing your Contact Info with Meta Tags
  6. Harvesting your competency/industry keyphrases
  7. What to look for when studying your competitors on LinkedIn
  8. Identification and ranking of your LinkedIn profile HTML tags
  9. Headline, Summary, Job Titles, and Media Titles
  10. How to effectively leverage your Skills Section for SEO
  11. Mirroring your target audience in the Summary / About Me section
  12. Shout-Out! Sharing your brand new profile with your Network

The Secret Simple Strategy (SSS) with 65% acceptance rate and +50% engagement

But don’t take our word for it: check out what some of his clients have to say …

← Download the PDF w/Case Studies & Additional Details